Developed for Swedish hospitals,
E-cloth and just water provides a revolutionary way to clean streak-free without chemicals and offers a smart alternative to wasteful paper towels and surfaces cleaners. E-cloth is the future of cleaning for a healthier and more sustainable world.

Imagine the possibilities!

Why E-cloth?

E-cloth is the future of cleaning for a healthier and more sustainable tomorrow.

E-cloth®, the highest quality microfiber in the world offers a simple yet highly effective environmentally friendly way to clean your home. Developed for Swedish hospitals, E-cloth's advanced fiber technology cleans surfaces mechanically, not chemically, using only water to remove dirt, grease and grime with microscopic precision. It's a smart alternative to wasteful paper towels and toxic surface cleaners, a good investment in a family's health and budget and a simple way to go green cut back on consumption and live more sustainably.

E-cloth is relatively new in America, arriving here from the U.K. where it won Good Housekeeping's 2007 Green Product of the Year and 2009 Green Living Award. Americans may find it hard to believe how E-cloth and just water cleans surfaces so thoroughly, but Europeans have embraced this method of cleaning for years. E-cloths were tested in England at Biomedical Research Centre Sheffield Hallam University and were found to be highly efficient at removing bacteria from domestic surfaces. E-cloths are endorsed by the British Allergy Foundation.


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Did you know...

  • Millions of trees are cut down every year to satisfy our addiction to paper towels?
  • 2.5 million tons of paper towels are being used annually and filling up our landfills?
  • Most conventional glass and surface cleaners are made of solvents; alcohols that are toxic, ammonia which is a respiratory irritant, or glycol ethers that cause systemic organ damage?
  • If every household in the US eliminated just a few rolls of paper towels and bottles of solvent glass cleaner, we would save millions of trees, thousands of tons of waste, millions of dollars in landfill dumping fees and we would prevent millions of pounds of volatile organic chemicals from being released into the environment?
  • With E-cloth and just water there is no need for wasteful paper towels and chemical cleaners. Imagine the possibilities with E-cloth!